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Saturday 29th November 2014

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Lytham Farmers’ Ball

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The Lytham Farmers’ Ball Committee held it centenary ball at the Grand Hotel in St Annes on the Fylde Coast. Back in 1911, a group of Lytham Farmers got together to actively sell their produce to the flourishing Blackpool markets. To celebrate the success of the first year’s marketing drive, they decided to hold a ball, which subsequently became an annual event. From modest beginnings, the ball has evolved to the popular event it is today. Today, the annual celebration is still a formal black-tie occasion, with a six-course dinner, including, of course, the best local produce.

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Photographer: Peter Owen
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Audit information

The Lancashire & North West magazine is celebrating more success. The glossy, monthly publication which has the largest circulation of any county magazine in the UK, has recorded yet another increase, with a new circulation of 39,089 copies per month for the period 1st January to 31st December 2013. This figure is independently verified and certified by the respected Audit Bureau of Circulations (ABC), the national media organisation which rigorously checks the circulation claims of newspapers and magazines across the UK.

The latest increase means that our lead over the circulation of our nearest rival is now 19,063 copies per month.

We believe this circulation figure of 39,089 equates to more than 390,000 readers per month as we believe at least 10 people read each of copy of the magazine during its long shelf life, providing terrific value for advertisers. Also the electronic version of the magazine is replicated on our website for years to come adding to the advertising benefits as the electronic version also carries the adverts.

Indeed, we believe that The Lancashire & North West magazine is read more than 4.6 million times per year giving real value to our advertisers now and in the future and offers a great read.

This success is remarkable for a magazine that nine years ago, just before the present locally based management took over, had an unaudited circulation of only around 5,000 and that was over a two month period when only six issues a year were being produced. Indeed, each of our monthly issues now has a higher circulation than our annual circulation was when we took over.

Editorial director Anthony Skinner said: “This is a meteoric rise outstripping our magazine competitors. Our readers love the magazine. We offer a unique proposition for our advertisers and value for money, quality writing and great photography, ensuring there is always plenty to read.

'It’s a winning formula and our circulation is still rising when most other publications are falling – we must be doing something right.'

For general enquiries and advertising contact Emma Ganderton on 01253 336588 or at emma.g@lancashiremagazine.co.uk

For editorial enquiries contact Anthony Skinner on 01253 336588 or at anthony.s@lancashiemagazine.co.uk.

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